Blog

Lifting the lid on the very latest in the world of PR, with thought-provoking analysis of the latest trends and techniques. We explain what makes a campaign sink or swim.

The world is changing at a steady pace, so stay up-to-the-minute with our cutting edge, innovative insights.

/ Blog /
1 month ago

The introduction of the internet has rapidly changed how much information consumers receive, far more than we ever imagined. In the year 2000, the average human attention span was 12 seconds. It is now just eight seconds, even shorter than the nine seconds of a goldfish!

The "digital generation", which refers to those who have never known a time without the internet (also known as Generation Z) will now skip online ads three seconds faster than the previous generation. It's clear that marketers are therefore pressured towards a strategy re-think. Alas, hope is not lost! You can still gain the digital consumer’s loyalty, you just need the right approach.

By champions31 | READ MORE |
/ Blog /
1 month ago

With July almost upon us, marking the start of the second half of 2018 (where’s the time gone?), marketers are facing tougher competition than ever, to grab audience's attention in an increasingly saturated market. Taking risks, getting involved in popular topics of discussion, and using self-deprecating humour appears to be the way forward. But marketers should proceed with caution, political issues must be brand relevant otherwise audiences will snap back.

By champions31 | READ MORE |
/ Blog /
1 month ago

Sports fans across the world will be no doubt buzzing in anticipation ahead of the festival of football that is about to spring upon us. Yes, it’s that time again, the 2018 FIFA World Cup is just a matter of days away, and while the trophy is familiar to billions around the world, many of the tournament’s partners and sponsors help to drive anticipation and excitement.

By champions31 | READ MORE |
/ Blog /
2 months ago

There is no question that the PR industry is a demanding and busy one, something that most PR professionals will thrive on in order to deliver some of their most impressive work. However, for some, that constant pressure to perform and deliver can have detrimental effects on their mental health generating workplace anxiety, stress and often, depression.

By champions31 | READ MORE |
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