Broadway casino

Broadway Casino

Brief:

To build a site showcasing all that the casino has to offer in a visually engaging manner.

Delivery:

The new website promotes both the casino and associated dining and sports bar venues whilst also including a 360-degree virtual tour enabling visitors to explore inside the casino before they visit.

Outcome:

Since the website launched in November 2016, visitors have spent an average of 30% longer on the site while bounce rate has reduced from 45% to 27%.

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