Broadway Casino
Brief:
To build a site showcasing all that the casino has to offer in a visually engaging manner.




Delivery:
The new website promotes both the casino and associated dining and sports bar venues whilst also including a 360-degree virtual tour enabling visitors to explore inside the casino before they visit.
Outcome:
Since the website launched in November 2016, visitors have spent an average of 30% longer on the site while bounce rate has reduced from 45% to 27%.

