Brown & Newirth
Brief:
To create a social media campaign to help London jewellers Brown and Newirth celebrate the production of their millionth ring.
Delivery:
Our social media team established a 6-week Facebook campaign called ‘One in a Million’ to be rolled out across the jewellers’ Facebook presence.
The campaign encouraged users to share the story of why their partner is ‘one in a million’ and at the end of six weeks the winner was given a pair of diamond earrings.
Outcome:
The Facebook campaign reached an audience of 38,000 led to an increase in the jewellers’ following of 442% with over 2,000 organic likes
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