To raise the profile of the firm’s new Stoke-on-Trent office and personnel, and to strengthen brand awareness in the region.
We created a highly concentrated campaign aimed at generating exposure and coverage in regional, national and specialist titles. We mined the expertise of key individuals at Freeth Cartwright to write high quality, topical articles, placed in the legal press.
Our work helped the new office find its feet in the Stoke area, generating public interest and high value new business leads. We secured coverage in a range of industry publications, including the Solicitors Journal, and, in just the first year of its launch, the new office was able to boast three nominees at local ceremony, The Sentinel Business Awards, adding to its kudos at the local level.