To work with HKS Holdings Limited, an independent petrol station operator, to announce their acquisition of 23 sites from Brobot Group Ltd.
We devised and implemented a comprehensive PR strategy which incorporated industry and regional press. We created a series of effective press angles and identified relevant publications that would help HKS Holdings reach their target audience.
Champions (UK) plc garnered a total circulation of 2,460,539 including coverage in forecourt industry press such as Forecourt Trader, Garage Watch, Petrol Plaza, Retail Times and IDG Retail Analysis. In addition, we secured coverage across regional publications, including Midlands Business Insider, Midlands Business Link, Melton Times and Leicester Mercury.